Arianna Innovation
Set no limits to the evolution of your tools
Arianna is an evolving tool that is continuously being enriched with innovative functionalities and new analyses. Arianna uses COM-object technology that provides enhanced ability and increased ease with which to introduce new features. This means you are investing in a product that won’t ever stagnate or become out of date.
New Analyses:
- Optimiser: the most flexible spot optimiser on the market- allows you to define your optimisation criteria and constraints
- Multi Day Daily Grid: traditional HUT and PUT reports can now be created on multiple days
- Series & Competition: compare the performance of a competing program series
- Channel Migration: identify audience flow within and between programs
- Post Buy: post analyse your schedule
- Adex: a tool designed for in-depth competitive spend analysis
- Activity Pattern: easily identify the on-air strategies of your client’s competitors
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