Arianna the offer

Arianna offers a complete collection of analysis modules in the 4 key media planning areas:

Viewing Behaviour Analysis - (Viewing Behaviour Brochure.PDF)

a set of modules for the analysis of programs and dayparts.

Plan Optimisation - (Planning and Optimisation Brochure.PDF)

a single module that effortlessly creates an optimal schedule using customisable optimisation criteria and constraints.

Program Forecasting - (Planning and Optimisation Brochure.PDF)

a single module used to forecast the ratings of future program line-ups.

Post Evaluation and Adex (Expenditure Analysis) - (Post Evaluation Brochure.PDF)

a set of modules for the evaluation of advertising campaigns and category expenditure.

All the areas share the wide array of variables available, from the basic Ratings, Reach and Share to the most sophisticated Flow in/Flow out, Average Time Viewed, Median Age and Delta.